…noob mistake or brilliant PR move? The amount of press Dan Gilbert has gotten mocking his use of comic sans in his epic LeBron bitchfest letter has ensured that the letter itself has received wide distribution. Probably wider than the letter may have otherwise received. Whether or not the letter was a good idea in the first place is a separate issue, but for better or for worse people are reading it. At one point last night “comic sans” was a trending topic on twitter, above “LeBron James”. That’s one way to get your (petty, juvenile, angry, making promises you can’t keep) message out there.  

http://www.cnn.com/2010/TECH/web/07/09/comic.sans.cavs.james/index.html

http://techcrunch.com/2010/07/08/cleveland-cavs-owner-letter-lebron/